Identify Visitors For Retargeting
Retargeting technology is the most powerful form of targeting available to online marketers, complementing existing search and display advertising campaigns by extending their reach to highly valuable consumer segments who have already demonstrated a proven interest in the advertiser's website. Studies reveal that on average, website visitors convert into customers at a rate of 1-2%, meaning 98-99% of the visitors to an advertiser's website leave without completing a desired transaction. Retargeting gives advertisers the ability to bring them back and delivers consumers who are 8-times more likely to convert.